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Slack reactions6/24/2023 ![]() It’s an example of the way design manipulation by online communities can have ramifications beyond being used to mock a person or a company. Pepe the Frog, once known as the star of the comic book Boy’s Club, was twisted into a rallying symbol for the alt-right, completely against the wishes of its creator. In other words, a big part of the design thinking process has become How will people twist our idea into something hideous or hateful? ![]() Over the past five years, designers have started strategizing about how their imagery will travel on troll-infested platforms, in front of millions of people, where any logo will almost certainly be compared to human genitalia or symbols of hate. Slack’s logo launch was a lightning rod for all of it: Twitter’s outrage cycle, symbols of white supremacy, and, generally, people’s inability to say nice things on the internet. Misinformation and harassment are no longer mostly siloed away in online forums or personal websites - now, they thrive on mainstream platforms. ![]() When Gap changed its logo in 2010, the new design was so reviled online and in the press that the company retracted the rebranding effort after just one week.īut the internet in 2019 is a fundamentally different place than it was a decade ago. ![]()
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